Parkbee
Better City Parking
Sound design, a new audio logo, and AI animation bring surreal city moments to life for ParkBee’s Better City Parking campaign.
City life can be absurd. Parking shouldn’t be. For ParkBee’s Better City Parking campaign, SuperHeroes turned everyday urban frustrations into surreal moments: heads lost over market prices, people melting in the heat, and arms stretched by overloaded shopping bags. Across the Netherlands and Belgium, the message is simple: enjoy the city without parking becoming another worry.
I developed the campaign’s sound design and ParkBee’s new audio logo, establishing a distinctive sonic identity. I also produced AI-driven animation across five films, translating our designer’s key visuals into motion.