DODI
The public screen becomes playable
A cloud-based Digital Outdoor Display Interface that turns public screens into live interactive experiences controlled by smartphones.
DODI stands for Digital Outdoor Display Interface: a scalable cloud platform that turns any connected digital billboard into an interactive environment, with the audience’s own smartphone acting as the controller. A QR code establishes the session, while DODI coordinates the phone, campaign logic, and public display in real time.
The platform premiered for Disney’s Encanto at Amsterdam Centraal. Instead of simply watching a trailer, travellers scanned the screen, transformed their phones into controllers, and played an animated game with the film’s characters directly on the station’s digital billboards.
The DODI × Disney experience was recognised as a 2022 Lovie Award winner in Advertising, Mobile & Experiential—turning the platform’s first public launch into an award-winning demonstration of connected play at city scale.
For IFAW’s 2023 Disaster Ready campaign, DODI became an educational packing game. Passersby helped pets Milo and Coco choose what belongs in an emergency kit, combining AI-generated campaign imagery with smartphone interaction across digital displays in Amsterdam.