Asus X Kojima
A delivery worthy of Ludens
A puzzle-driven online experience turned the ROG Flow Z13-KJP launch into a Ludens mission, from digital challenges to a real-world prize delivery.
ASUS ROG × Kojima Productions introduced the ROG Flow Z13-KJP, a high-end gaming tablet shaped by the visual language of Kojima Productions and engineered by ASUS Republic of Gamers. The campaign needed an experience that felt as distinctive as the machine itself.
We created an online challenge in which contestants followed clues and solved a sequence of puzzles inspired by Kojima Productions and its Ludens mythology. Completing the journey unlocked the chance to submit their details and win an ROG Flow Z13-KJP.
For the winner, the story continued beyond the browser. A second series of challenges turned the final delivery into a real-world Ludens mission, leading step by step to the hidden prize.